Advertising

As part of our on-going strategy to reinforce our brand image, in June 2008 James Hardie launched a new communication concept for HardieBacker® cement board: "The Solution when tiling wet areas."

When tiling your bathroom & kitchen walls, floors and countertops, HardieBacker® cement board and accessories provide the full solution for protecting your wet areas from water damage. Take a look at our latest advertising campaign below.

HardieBacker®